Eagle Brand Magic Circle: Recipe Match

Recipe Match: Eagle Brand Magic Circle

2016 Winners

2016 Winners

Ding! It's done.

The Eagle Brand Magic Circle Recipe Match contest is over, but check back next year for your chance to enter. Until then, subscribe to our e-newsletter for delicious seasonal recipes using Eagle Brand sweetened condensed milk.

Thank you for subscribing.
We'll be sending you a verification e-mail shortly.
Please enter a valid email address

You could win $1000 with Eagle Brand

[contest photo]

Holiday baking is here and we know that everyone loves to make this easy recipe! Whether you call them Magic Cookie Bars, Hello Dollies, 7 layer bars or something else, they are a perfect sweet treat for this time of year.

When you bake yours, re-create our picture above (down to the last chocolate chip!) for a chance to win $1000 and Magic Circle prizes.

Contest ends January 8, 2016.

Easy to enter

Bake our Magic Cookie Bars.
Snap a photo to match ours.
Submit your entry.

The picture that looks the closest to our contest photo above wins!

Contest Rules and Regulations.

You could win

THE GRAND PRIZE Make all your baking dreams come true with $1000, a special edition case of Eagle Brand with your winning photo, and features on our website and e-newsletter.

1 OF 5 SECONDARY PRIZES Feel like a star with a special edition case of Eagle Brand cans featuring your winning photo.

Magic Cookie Bars

Magic Cookie Bars are so simple to make, you'll have no problem matching yours to ours. And after entering, you have a tasty holiday treat to share with friends and family.

8 mins to prep. 25 mins to bake. 24 servings.


2 cups (500mL) graham wafer crumbs
34 cup (175mL) butter, melted
1 can (300mL) Sweetened Condensed Milk
1 13 cups (325mL) chopped pecans
1 13 cups (325mL) semi-sweet chocolate chips
1 13 cups (325mL) flaked coconut


  1. Preheat oven to 350°F (180°C)
  2. Combine graham crumbs with butter; press evenly onto parchment-lined 13" x 9" (3.5 L) baking pan.
  3. Pour sweetened condensed milk evenly over crumb crust.
  4. Sprinkle with pecans, chocolate chips and coconut; press down firmly.
  5. Bake for 25-30 minutes or until lightly browned. Cool thoroughly and cut into bars.
PinterestGoogle Plus

Submit your entry

Please enter your first name
Please enter your last name
Please enter a valid email address
Oops! Your photo is too big. Try uploading a smaller file.
Double-check your entry!
  Sign up for Eagle Brand's e-newsletter for updates and new recipes. NEXT BACK SUBMIT ENTRY

Thank you!

We received your submission.

We will be in touch if you've won or visit our website and e-newsletter in the New Year to see the winners. Until then, tell your friends about Eagle Brand Magic Circle Recipe Match and enjoy your fresh batch of Magic Cookie Bars!


Contest tips

Get a leg up on the competition by following these tips that make winning Magic Circle Recipe Match that much easier!

To style your Magic Cookie Bars easily, chill them first and use a sharp knife.

Make sure your camera focuses on the Magic Cookie Bars in the front.

Avoid using flash. Instead, place your Magic Cookie Bars by a window to get the same the lighting in our photo.

Open to individual legal residents of Canada who have reached the age of majority in their province/territory of residence. The Promotion starts at 9:00:00 AM ET on November 4, 2015 and closes at 5:00:00 PM ET on January 8, 2016 (the "Promotion Period"). To enter the Promotion, an entrant will be required to: (i) bake Eagle Brand's Magic Cookie Bars (recipe available at www.eaglebrand.ca website); (ii) take a photograph of Eagle Brand's Magic Cookie Bars however your photograph must MATCH the photograph on the Promotional website. Limit one entry per household regardless of the method of entry and one prize per household One Grand Prize consisting of (i) $1,000 CDN issued in the form of a cheque; (ii) 24 personalized cans of Eagle Brand Sweetened Condensed Milk 300mL; (iii) your name and photograph appearing on the Eagle Brand website and within their e-newsletter. Approximate retail value (ARV) of the Grand Prize is $1,084.00 CDN. Five Secondary Prizes are available to be won each consisting of 24 personalized cans of Eagle Brand Sweetened Condensed Milk 300mL. ARV of each Secondary Prize is $84.00 CDN. All entries will be judged by a panel of Judges. Odds of winning a Prize depend on the total number and calibre of eligible entries received.